Mar 20 2008
Madonna goes mobile!
About a month ago we talked about Timbaland and his plans to release a mobile album with Verizon. Well here we are a month later and according to the PR Insider megastar Madonna is doing something very similar. Apparently Madonna will be the first major artist to release an album via mobile prior to its store release. This is going to be exclusive to UK Vodaphone users….but nonetheless its cool to see artist continually embracing new and innovative ways to sell. Similar to the Timbaland deal, Madonna will release one new song from the album everyday until its complete.
Think about that from a promotional perspective for a moment. If she has ten tracks thats like ten different promotional events instead of one. Ten different themes…and if her songs vary enough in style, maybe even ten different target audiences that they promote to daily. I LOVE the idea, and think its about time that we see more innovation like this.
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